DIY SEO Techniques For Beginners
A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes. With search engine optimization, some DIY SEO techniques are employed so that a website will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.
Emerging on top of a search list-
-would lead more business your way that is why search engine optimization or SEO tactics are employed.
Some companies employ the services of establishments or individuals who deal with search engine optimization.
This would involve the development of a more informative and user-friendly web site.
It may also include pay-per-click or adwords services, such as the one offered by Google.
Another thing that can yield positive results at a lower cost, as compared to an adword campaign, is optimizing a web site for organic search.
This would mainly require keyword density which would result to more traffic going to your web site.
In effect, you will have an added clientele and this should lead more business your way.
If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself.
Take a look at the following DIY SEO Techniques:
1. Take a lot of time with developing your web site’s content.
For most web sites, content is the key.
When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.
Make it brief and concise, yet informative.
You might see that Internet users do not actually read a web site’s content word-for-word.
They just skim through the text and concentrate on the articles that they need and the data which they find interesting.
A 600-word article may be too boring or too long for a user to read.
Keep your facts up-to-date so that users will visit your web site more often.
Do not forget to include a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.
2. Make the overall design user friendly.
In most cases, The Rule= “the simpler, the better” applies.
Do not design your website in an overly-complicated way that users will find it too “frightening” to browse through.
Adapt the design to your target market
If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing.
For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.
3. Vary the keyword for each individual web page.
Think of every possible keywords or phrases that will apply to your products and services.
Each user is different and may not necessarily use the keyword that you expect them to type in the search bar.
Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.
4. Make sure that your hyper links are visible, accessible and informative.
Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.
5. Learn how to lead traffic to your site.
Seek the advise of experts on this field if you do not know how to lead traffic to your site.
Develop a plan and learn how to use the necessary tools pull traffic your way.
Gather all the statistical data that you can use to keep your web site on top of the search engines’ list.
Vary your web site’s contents and keywords to adapt to the current trend
If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way.
Be flexible enough to change the web site’s contents and fulfill the ever-changing needs of the online users.
All in all, you would have your work cut out for you if you want to employ DIY SEO Techniques.
With the proper research, creativity and enough knowledge, you can definitely optimize your web site and yield very promising results for your business.
THE BEST TIPS FOR SEO
The world wide web is a highly competitive market. Companies vie for the attention of billions of internet users in the search for better revenue.
Here I give you my BEST tips for SEO.
A lynch pin to the internet marketing war is the search engine.
Search engines are internet venues where billions of people congregate to search for information.
The most prominent search engine giants are Google and Yahoo.
The kind of traffic these dot-com companies receive per hour is phenomenal.
So naturally, companies would gravitate towards placing their links and sites in an attempt to garner more visits to their web sites.
In order to maximize ranking and placement, companies have used tools such as search engine optimization or SEO.
Search engine optimization is the method or process of improving a web site’s ranking in a search engine listing.
Legitimate search engine optimization practices focus on the improvement of a page’s ranking in the search engine list by improving site content, usability.
And using legitimate methods of promotion through web phenomena such as viral marketing.
Here are my best tips on improving content for a much more improved result in organic searches:
Follow your strengths. Sites you set up must be on subject you consider yourself an expert on. People can smell an amateur a mile away.
2. Plan the site
A good layout for the site can improve usability. This in turn will not unnecessarily aggravate the browser.
Check out the competition and see what they have set up. See what works and what does not. If possible try to communicate with users in forums and get feedback on what should or can be improved further.
4. Decide on important keywords
Decide on the most important keywords to use for your sight. Include these keywords in the meta tags, copy page, page title, and file names.
5. The Search Engine is your best friend
Make friends with your search engine and don’t give it a hard time. Being nice and friendly to it will make its job easier to serve your site up to your target audience.
Focus on the topic at hand and nothing else. The best rule is one topic per page.
7. Join the directories
Directories are repositories of knowledge done by human hands while search engine are huge databases collected by mostly machine methods. The relevancy of your page when joining the right directory may shoot through the roof. Of course, make sure you know what you are talking about.
8. Start a linking campaign
A most effective SEO method. This is a must to do. Ask your allies, strategic partners, friends and acquaintances to place your site’s URL link on their sites. With a short description this can draw traffic from other sites and increase exposure. Google especially ranks the importance of its sites by the number of sites linked to it.
9. Repetition is the key to victory
Keep repeating the above tips, supporting and increasing what works and killing what does not as fast as possible until the desired result is achieved.
If you would like a more basic read, check out SEO Basics for the beginner here
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